Front Row Coachella
When Coachella returned after a 2-year hiatus, more people wanted to tune in remotely than ever before.
So we created a cultural symbol for watching Coachella from home: the couch. Our campaign gave unprecedented access to fans around the world on YouTube with livestream performances, backstage artist interviews, instream shopping, exclusive merch drops, and even an NFT could give you lifetime passes to the festival.
Press:
550+ global press stories including Rolling Stone (13 global stories), Billboard (12 global stories), Pitchfork (10 stories), Complex (8 stories), Variety (6 stories), The Fader (5 stories), Newsweek (4 stories), Vogue (2 global stories), Teen Vogue, Esquire, GQ, CNN, Vulture, Good Morning America, LA Times, Hypebeast, USA Today, Buzzfeed, Insider, Bustle, Hello!, El Mundo and more
Created for:
YouTube Creative Studio
Created with:
Christian Haas (Executive Creative Director), Andrew Shaffer (Creative Director), Christina Whalen (Creative Director), Don Lee (Art Director)