—whether that is by teasing an Ed Sheeran album using short-form music videos, getting people to admit their deepest insecurities online with Taylor Swift or leveraging cutting-edge AI to read dogs’ minds.

Palak’s work has been celebrated by Cannes Lions, The One Show, D&AD, ADC, Clio, and more. In 2024, she was one of 19 women chosen for Cannes’ See It Be It program. In 2023, she won the coveted Young Lions US Gold and global Bronze. She has also been #4 on The One Club’s copywriter rankings, a Pitch Superperson and a Business Insider Rising Star of Brand Marketing. Adweek says her work “redefines the concept of cool.”

Palak is a relentless advocate for a more inclusive industry and mentors creatives from diverse backgrounds with programs like The Workshop and JumpStart.

You’ll otherwise find her scouring second-hand bookstores, sipping matcha lattes, and generally doing life in New York with her best friend who also happens to be her husband.