Cheetos Duster 2.0
In 2022, the Cheetos Duster changed cooking forever—this kitchen gadget turned Cheetos into delicious "Cheetle" dust and the perfect ingredient for recipes. It sold out on Amazon in under 2 hours and left fans wanting more. So in 2023, we cranked up the crunch with the Cheetos Duster 2.0 campaign—bigger, bolder, and oh so cheesier. The multi-channel experience featured new recipe videos, cryptic Amazon boxes with orange fingerprints, an interactive Alexa experience that could bring you recipe recommendations from Chester Cheetah himself, an Amazon Live cooking session with celebrity chef Salt Hank and even a Cheetos hotline.
Awards:
🥈The Shorty Awards, Food & Beverage, 2024
Created for:
Amazon Brand Innovation Lab
Created with:
Sarah Betts (Creative Director), Eddie Camacho (Art Director), Kay Beck (Art Director), Seth Mollerup (Sr. Copywriter), Joseph Dasaro (Design Director), Alec Kunkel (Design Technologist), Cyndi Walker (Interactive Designer), Roey Feuerstein (Program Manager), Rad Oliveschi (Head of Production)