The Shorter Side of YouTube
YouTube Shorts’ global launch campaign brought all of the excitement of short-form video to YouTube—and all of YouTube to short form video. Featuring new music from artists like BTS, Lizzo, Bad Bunny, Doja Cat and the Weeknd as well as popular sonic trends like ASMR, the campaign showcased how people can use their fav sounds from YouTube over their own videos to create Shorts. The campaign films also doubled as how-to videos, leveraging UX elements to educate users about how simple it is to create on the new platform.
Press:
Adweek, The Drum, Tubefilter, The Verge, Campaign Magazine, USA Today, Digiday, Variety, Billboard and more
Created for:
YouTube Creative Studio
Created with:
Christian Haas (Executive Creative Director), Andrew Shaffer (Creative Director), Christina Whalen (Creative Director)