Greenies Dog Interpreter

Known for their doggie dental treats, Greenies was launching their new dog food offering and tasked us with creating awareness and building excitement for the product. Pet parents often rely on non-verbal cues such as tail wags and tippy-tapping paws to gauge the enjoyment of dog food. But what if they could read their pet’s mind?

Presenting: the Greenies Dog Interpreter. In a tongue-in-cheek, first-of-its-kind way, we turned tail wags into words, enabling dogs to “write” their own Amazon review of Greenies Smart Essentials. Using real-time Generative AI on Amazon Bedrock and Rekognition technology, customers could scan their dogs to generate a really real review. A surrounding 360 campaign also brought the dog reviews to life through custom videos featuring some esteemed canine critics, audio ads, and display.

Dogs gave this campaign 5 boops of approval.