All Luxe, No Sucks

Fleas and ticks suck—literally. But the Seresto collar is a game-changer for pets, offering eight months of protection. The brand was looking to grow awareness for the collar
and battle the perception of lack of comfort. Our objective was to make the collar more fun and approachable.

From gourmet food to designer accessories, Millennial and Gen Z pet parents want to give the very best to their fur babies. But no luxury comes close to the gift of protection from fleas and ticks. So we positioned the collar as the season’s hottest and most helpful accessory. We created a fashion show with pets showing off the collar that transitions from runway to play day. On amazon.com, we created an editorial lookbook that took customers behind the scenes and allowed them to ‘shop the look’.